"People call me observant – that's not particularly true. I'm not more observant than any other human being. People are just so easy to read. We bleed emotions even in the way we drink our coffee. No one seems to notice though, because they're all too busy drinking their own damn coffee." – Freia Emilie Spangenfeldt
Courses
- Figma: Creating A Digital Product From the Start
- Strategic & UX design
- ID Class: Brand Design
- How to Create a Personal Brand
- Coolhunting As An Innovation Tool
- Future of Fashion
- Future of Food
- Future of Companies
- Singularity and Transhumanism
- Brain-machine Interface
- Digital First
- O Bando: Creative Leadership
- Friends of Tomorrow Online
- Content, Social Media and Fashion
- Rise: How to Become a Trend Researcher
- MOOD: Trend Researching
- Interpretation of the Fashion Trend’s Research
- Fashion Journalism
- Personal Stylist
- Exchange in Dublin (2 weeks studying english)
- Photography: Basic & Advanced
Experiences
Academia Rafael Toro (2021 – Current)
Senior UX Designer
Responsible for finding usability issues in the Academy's course platform, bringing new ideas for improvements and providing support to the UX design team. Beyond that, I help the development and maintenance of the Design System, building a new UI vision of the digital products. Based on a heuristic analysis, I design and present suggestions and possible design solutions. Responsible for all the UX strategy and user interface from the platform.
- UX/UI Design
- UX Writing
- User Research
- Prototype
- Design System
- Mobile & Web
- Benchmarking
Grupo Panvel (2021 – 2022)
Senior UX Designer
DBC Company assigned me to the project of recreating the checkout flow of the Panvel pharmacy network's mobile application. During my time working for Grupo Panvel, I worked with UX/UI Design, UX Writing, product conceptualization, high-fidelity prototyping, and checkout flow optimization. I was responsible for the application redesign, which included tasks such as creating wireframes, designing user flows, and testing interfaces with the teams involved. I also contributed to the creation of a Design System to ensure visual consistency across the platform. Part of my job was to think of ways to improve the user experience, which included analyzing feedback and researching best practices for app design.
- UX/UI Design
- UX Writing
- User Research
- Prototype
- Design System
- Mobile & Web
- Benchmarking
Envisioning (2020 – 2021)
UX Designer
As a UX Design professional, I was responsible for creating digital experiences, developing high-fidelity prototypes, and implementing new user interface trends to enhance the company's graphic materials, including presentations, workshops, social media, and the new platform. Throughout my journey, I successfully presented projects for renowned companies such as GIZ, L'Atelier, Ernest & Young, Qiddiya, Natura, among others. Additionally, I had the opportunity to contribute my foresight expertise and assist Envisioning in improving its brand strategy and benchmarking for new products.
- UX/UI Design
- UX Writing
- User Research
- Prototype
- Design System
- Foresight
- Brand Strategy
- Service Design
- Mobile & Web
- Benchmarking
Summit Networks (2019 – 2020)
UX Designer
Together with the team, I contributed to the creation of Uniq, Summit Networks' digital product - a unified communication tool for businesses. My tasks included developing the product concept, designing the system used in all interfaces, creating high-fidelity prototypes, selecting the iconography, mapping out necessary user journeys to build a smooth and sensible flow, and planning the entire UI redesign.
- UX/UI Design
- UX Writing
- Prototype
- Design System
- Brand Strategy
- Mobile & Web
- Benchmarking
Aerolito (2019 – 2020)
Researcher & UX Designer
I created the newsletters for both Aerolito and OLI. My primary
responsibility was to provide the OLI platform with up-to-date news
on various topics, and I also held the position of Product Owner.
As the Product Owner, I developed plans to keep subscribers engaged
by sending weekly emails with platform news and organizing monthly
events featuring prominent guests like Jason Silva, Pablo Zamora,
Roman V. Yampolskiy, and Lidia Zuin.
My job was to ensure that the OLI platform was kept up-to-date with the latest news
on Biotechnology, Nanotechnology, Food & Beverages, Fashion, Beauty Industry,
Architecture & Engineering, Quantum Computers, Artificial Intelligence, Health,
Blockchain and other subjects. Additionally, I had to provide video captions
and source engaging case studies for use in courses, lectures, and In Company events.
- UX/UI Design
- UX Writing
- User Research
- Prototype
- Design System
- Brand Strategy
- Foresight
- Video editing
- Benchmarking
Sirros IoT (2018 – 2019)
UX Designer
During my time at Sirros IoT, I had the chance to acquire experience in several design fields, such as video editing, print material design, UX/UI design, brand design, and web design. As a web designer, I was involved in the entire process, from creating interfaces using Adobe XD / Figma / Sketch to implementing the design using HTML and CSS. Additionally, I wrote a few articles for the company's blog about IoT-related technologies.
- UX/UI Design
- UX Writing
- Web Design
- Prototype
- Print Design
- Brand Strategy
- Design System
- Video editing
- Benchmarking
Castro Osoário Pedrassani (2016 – 2018)
Administrative Assistant
At the law firm, my primary responsibilities were to organize documents,
manage spreadsheets, update client records, schedule appointments for lawyers,
and file judicial petitions in the digital system (PJe).
However, as I progressed in my role, I helped the Operations team develop
more efficient service request workflows and implemented a color-coded post-it
note system for urgent documents. Additionally, I trained the team to use Trello
for optimizing the organization of printed documents stored in cabinets within the department.
I came up with some video ideas in order to help improve the branding from the company.
- Service Design
- UX Writing
- Print Design
- Brand Strategy
- Video editing
- Benchmarking
TV Tradição (2014 – 2016)
Media Producer
TV Tradição is an audiovisual production company that broadcasts traditional Gaúcho events on YouTube. During my time at the company, I gained experience in video and photo editing, as well as audiovisual post-production and social media management. As an editor, I was in charge of shooting and editing footage, and adjusting color and brightness. As a photographer, I developed skills in image composition and lighting. In post-production, I worked on several stages, such as color grading, visual effects, sound editing, and soundtrack. As a social media manager, I created and scheduled content, and created the design using Photoshop.
- Photography
- Brand Strategy
- Video editing
- Benchmarking
- Marketing